How To Let Your Customers Know That Your Offer Order Food Online Service?
Establishing a website for your restaurant is not enough, it is of no use unless you tell your customers about it. Once you create your website, the next step is to spread the word to your customers (existing as well as new customers). But how would you let your customers know that you offer order food online service? Keep reading to find out.
Mention On Your Website
Post a clear message on your website at the right place about your online food ordering service such as “Order Online, or Try our online ordering service, or Order food online.” Make sure to include a permanent, clearly visible, and compelling link to your website.
Announce Through A Blog Post
If you run a blog for your website, be sure to publish a blog announcing that you take food orders online. To make your post more valuable, add the benefits of ordering food online and highlight it for your readers. Don’t forget to add complete information about your restaurant such as address, food menu, business hours, delivery charges, and a CTA (Call To Action) to help your users order food online.
Use Social Media Channels
Utilize your social media accounts to let your customers know that you offer order food online Share posts, tweets, images, and videos etc. on social channels such as Facebook, Twitter, Instagram, and YouTube. You can be active on other social forums such as Foursquare, Yelp, TripAdvisor, etc. Share only high resolution images of some of your mouth-watering dishes to attract probable customers. You can also offer some cool first time offers, for example – a free drink with the first online order, or a 10% discount for orders between 5 pm and 7 pm. It encourages customers to place their food order online.
Use Direct Marketing
You can also use direct marketing services to tell your customers about your online offerings. Use your restaurant’s blackboard or your business card to announce about your services. Use flyers, banners, or sign boards to inform your dine-in customers about your online food ordering services.
- Hang banners in your restaurant and outside your restaurant to announce that customers can order food online. This way people who live or work near your restaurant will be aware of your services.
- Hand out flyers announcing this service to your customers both inside your restaurant, and in nearby shops and offices. Make sure that flyers include your restaurant’s business hours, postal address, phone number, website address, online ordering site address, delivery options, and so on.
Don’t Ignore Email Campaigning
E-mail marketing is a useful tool to maintain relations with your customers. You can use an email marketing campaign or a newsletter to inform your customers about your online services. Make sure to keep your message short and precise. You can also include a reminder of how beneficial online ordering can be, or a special offer for the first order placed, or a link to your online ordering site etc. Sending a newsletter weekly, biweekly, or monthly to your customers is a good idea. But don’t overdo it.
These tips will help you get good traffic on your site and even increase your sales. If you’ve any queries, feel free to get in touch with us or share your queries in the comments below!